Designing and enhancing products, territories and identities

Abstract

This article discusses the current relationship between design, local contexts, their communities, popular creation, self-creation, craftsmanship, autochthonous products, and territorial and social valorization and sustainability. At present, factors considered as secondary, such as "esteem value, emotional, aesthetic and psychological factors, perceived quality, «terroir» concept" (as recognition of the community and of the territory where it is produced), as Dijon de Moraes (2009) contained in many of these productions are determining factors and competitive differentials for the development of new typologies of industrial products In this work the importance of design in this process is evidenced by immersing the complexity of the scope of this area at present.