MODALIDADES ASOCIATIVAS EN EL TEATRO ARGENTINO DESDE LA TEORÍA DE LAS REPRESENTACIONES SOCIALES

Abstract

In this lecture we will define several associative modalities of creation, production and management in the Argentine alternative theater, based on a study of the work of 20 playwrights-directors-actors whose age ranges between 30 and 40. In a period that coincides with the social impact of neoliberalism and the financial crisis of 2001, new forms of interaction within the theater system occur. A shift can be observed to an artist-manager that develops several strategies of association, such as collaborative writing, the rotation of roles and the participation in theater groups. These modalities are based on a shared understanding of theater. In order to describe this collective theater conception, we will use the theory of social representations Moscovici; Rose and Efraim; Monchietti), which has gained interest as one of the major perspectives in the social sciences. This theory will allow us to see the artists as participants in a group that shares a representational field, which sets them apart within the vast theatrical field. The consensus on social representations does not stem from an agreement among participants and nor is it free from tension and fragmentation. We will exemplify this last aspect with the communication strategies employed by these artists, such as the use of press agents.